Krafft, Manfred : rechercher sur Z-Library

Le plus grand référentiel d'articles scientifiques au monde. 70,000,000+ d'articles gratuitement.

Don't use scam websites

Livres
Articles (72)
Les plus populaires
Liste
- Liste
- Tableau

1

Customer relationship management and company performance—the mediating role of new product performance

Holger Ernst, Wayne D. Hoyer, Manfred Krafft, Katrin Krieger

Journal:

Journal of the Academy of Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 353 KB

english, 2011

2

B2B Research || Sales force modeling: State of the field and research agenda

Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal and Leonard Lodish

Journal:

Marketing Letters

Année:

2010

Langue:

english

Fichier:

PDF, 1.62 MB

english, 2010

3

The Customer Relationship Management Process: Its Measurement and Impact on Performance

Werner Reinartz, Manfred Krafft and Wayne D. Hoyer

Journal:

Journal of Marketing Research

Année:

2004

Langue:

english

Fichier:

PDF, 3.19 MB

english, 2004

4

Valuation of Customers in Growth Companies — A Scenario Based Model

Krafft, Manfred, Rudolf, Markus, Rudolf-Sipötz, Elisabeth

Journal:

Schmalenbach Business Review

Année:

2005

Langue:

english

Fichier:

PDF, 291 KB

english, 2005

5

Sales force modeling: State of the field and research agenda

Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal, Leonard Lodish

Journal:

Marketing Letters

Année:

2010

Langue:

english

Fichier:

PDF, 296 KB

english, 2010

6

Retailing Innovations in a Globalizing Retail Market Environment

Werner Reinartz, Benedict Dellaert, Manfred Krafft, V. Kumar, Rajan Varadarajan

Journal:

Journal of Retailing

Année:

2011

Langue:

english

Fichier:

PDF, 221 KB

english, 2011

7

The effects of mailing design characteristics on direct mail campaign performance

Feld, Sebastian, Frenzen, Heiko, Krafft, Manfred, Peters, Kay, Verhoef, Peter C.

Journal:

International Journal of Research in Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 478 KB

english, 2013

8

How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition

Tillmanns, Sebastian, Hofstede, Frenkel Ter, Krafft, Manfred, Goetz, Oliver

Journal:

Journal of Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 575 KB

english, 2016

9

Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte?

Krafft, Manfred, Albers, Sönke

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Année:

2000

Langue:

german

Fichier:

PDF, 327 KB

german, 2000

10

How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Bues, Mirja, Steiner, Michael, Stafflage, Marcel, Krafft, Manfred

Journal:

Psychology and Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 771 KB

english, 2017

11

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Krafft, Manfred, Sajtos, Laszlo, Haenlein, Michael

Journal:

Journal of Interactive Marketing

Année:

2020

Fichier:

PDF, 215 KB

2020

12

Compensation and Control Systems: A New Application of Vertical Dyad Linkage Theory

Krafft, Manfred, DeCarlo, Thomas E., Poujol, F. Juliet, Tanner, John F.

Journal:

Journal of Personal Selling and Sales Management

Année:

2012

Langue:

english

Fichier:

PDF, 236 KB

english, 2012

13

The Customer Relationship Management Process: Its Measurement and Impact on Performance

Reinartz, Werner, Krafft, Manfred, Hoyer, Wayne D.

Journal:

Journal of Marketing Research

Année:

2004

Langue:

english

Fichier:

PDF, 108 KB

english, 2004

14

An Empirical Investigation of the Antecedents of Sales Force Control Systems

Krafft, Manfred

Journal:

Journal of Marketing

Année:

1999

Langue:

english

Fichier:

PDF, 2.13 MB

english, 1999

15

Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Pick, Doreén, Thomas, Jacquelyn S., Tillmanns, Sebastian, Krafft, Manfred

Journal:

Journal of the Academy of Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 701 KB

english, 2016

16

Optimizing Rhenania's Direct Marketing Business through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment

Ralf Elsner, Manfred Krafft and Arnd Huchzermeier

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 3.11 MB

english, 2004

17

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Krafft, Manfred, Arden, Christine M., Verhoef, Peter C.

Journal:

Journal of Interactive Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 972 KB

english, 2017

18

Gestaltung von Premiumangeboten – Eine Untersuchung am Beispiel der Deutsche Bahn AG

Florian Böckermann, Kirsten Blacha, Manfred Krafft, Matthias Nienhaus

Journal:

Marketing Review St. Gallen

Année:

2012

Langue:

german

Fichier:

PDF, 447 KB

german, 2012

19

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister, Edward C. Malthouse, Manfred Krafft, Shankar Ganesan

Journal:

Journal of Interactive Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 427 KB

english, 2010

20

Relative explanatory power of agency theory and transaction cost analysis in German salesforces

Manfred Krafft, Sönke Albers, Rajiv Lal

Journal:

International Journal of Research in Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 204 KB

english, 2004

21

Determinants of the variety of routes to market

Rupinder P. Jindal, Werner Reinartz, Manfred Krafft, Wayne D. Hoyer

Journal:

International Journal of Research in Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 267 KB

english, 2007

22

Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance

Heiko Frenzen, Ann-Kristin Hansen, Manfred Krafft, Murali K. Mantrala, Simone Schmidt

Journal:

International Journal of Research in Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 381 KB

english, 2010

23

Retailing in the 21st Century || Recent Trends and Emerging Practices in Retailer Pricing

Krafft, Manfred, Mantrala, Murali K.

Année:

2010

Langue:

english

Fichier:

PDF, 972 KB

english, 2010

24

LA FORCE DE VENTE || Sales Management: Analysis and Decision Makingby Thomas N. Ingram; Raymond W. LaForge; Charles H. Schwepker,

Review by: Manfred KRAFFT

Journal:

Recherche et Applications en Marketing

Année:

1997

Langue:

french

Fichier:

PDF, 439 KB

french, 1997

25

The Role of Sales and Marketing in Market-Oriented Companies

Goetz, Oliver, Hoelter, Ann-Kristin, Krafft, Manfred

Journal:

Journal of Personal Selling and Sales Management

Année:

2013

Langue:

english

Fichier:

PDF, 367 KB

english, 2013

26

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Krafft, Manfred, Goetz, Oliver, Mantrala, Murali, Sotgiu, Francesca, Tillmanns, Sebastian

Journal:

Journal of Retailing

Année:

2015

Langue:

english

Fichier:

PDF, 1.47 MB

english, 2015

27

LA FORCE DE VENTE || Management of a Sales Force9eéditionby William J. Stanton; Richard H. Buskirk; Rosann L. Spiro

Review by: Manfred KRAFFT

Journal:

Recherche et Applications en Marketing

Année:

1997

Langue:

french

Fichier:

PDF, 356 KB

french, 1997

28

An Empirical Investigation of the Antecedents of Sales Force Control Systems

Krafft, Manfred

Journal:

Journal of Marketing

Année:

1999

Langue:

english

Fichier:

PDF, 1.85 MB

english, 1999

29

EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT

Wayne D Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, Siddharth S Singh

Journal:

Business Strategy Review

Année:

2011

Langue:

english

Fichier:

PDF, 113 KB

english, 2011

30

The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment

Elsner, Ralf, Krafft, Manfred, Huchzermeier, Arnd

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 2.90 MB

english, 2004

31

Retailing in the 21st Century || Sales Promotion

Krafft, Manfred, Mantrala, Murali K.

Année:

2010

Langue:

english

Fichier:

PDF, 662 KB

english, 2010

32

Price Delegation in Sales Organizations: An Empirical Investigation

Hansen, Ann-Kristin, Joseph, Kissan, Krafft, Manfred

Journal:

Business Research

Année:

2008

Langue:

english

Fichier:

PDF, 203 KB

english, 2008

33

LA FORCE DE VENTE || Sales Force Managementby Gilbert A. Churchill,; Neil M. Ford; Orville C. Walker,

Review by: Manfred KRAFFT

Journal:

Recherche et Applications en Marketing

Année:

1997

Langue:

french

Fichier:

PDF, 352 KB

french, 1997

34

Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM)

Elsner, Ralf, Krafft, Manfred, Huchzermeier, Arnd

Journal:

Année:

2003

Langue:

english

Fichier:

PDF, 331 KB

english, 2003

35

Adoption innovativer Telekommunikationsdienste

Prof. Dr. Manfred Krafft…

Journal:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

Année:

2002

Langue:

german

Fichier:

PDF, 207 KB

german, 2002

36

Vertriebsmanagement (Organisation - Planung - Controlling - Support) ||

Albers, SÃ¶nke, Krafft, Manfred

Année:

2013

Fichier:

PDF, 3.93 MB

2013

37

Gegen den Strom — Proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten

Tobias Fredebeul-Krein, Manfred Krafft, Thomas Suwelack

Journal:

Marketing Review St. Gallen

Année:

2010

Langue:

german

Fichier:

PDF, 348 KB

german, 2010

38

Passivity of fit of CAD/CAM and copy-milled frameworks, veneered frameworks, and anatomically contoured, zirconia ceramic, implant-supported fixed prostheses

Matthias Karl, Friedrich Graef, Manfred Wichmann, Tim Krafft

Journal:

The Journal of Prosthetic Dentistry

Année:

2012

Langue:

english

Fichier:

PDF, 624 KB

english, 2012

39

Special section on Enhancing Sales Force Productivity

Sönke Albers, Manfred Krafft, Murali Mantrala

Journal:

International Journal of Research in Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 93 KB

english, 2010

40

Applicability of strain measurements on a contra angle handpiece for the determination of alveolar bone quality during dental implant surgery

Tim Krafft, Werner Winter, Manfred Wichmann, Matthias Karl

Journal:

Journal of Cranio-Maxillofacial Surgery

Année:

2012

Langue:

english

Fichier:

PDF, 387 KB

english, 2012

41

Retailing in the 21st Century ||

Krafft, Manfred, Mantrala, Murali K.

Année:

2010

Langue:

english

Fichier:

PDF, 12.50 MB

english, 2010

42

Editorial

Götz, Oliver, Jensen, Ove, Krafft, Manfred

Journal:

Journal of Business Economics

Année:

2011

Langue:

german

Fichier:

PDF, 170 KB

german, 2011

43

LA FORCE DE VENTE || Verkaufskompetenzby Christian Belz; Kathrin Kuster; Christian Walti

Review by: Manfred KRAFFT

Journal:

Recherche et Applications en Marketing

Année:

1997

Langue:

french

Fichier:

PDF, 209 KB

french, 1997

44

Retailing in the 21st Century || Retail Competition

Krafft, Manfred, Mantrala, Murali K.

Année:

2006

Langue:

english

Fichier:

PDF, 275 KB

english, 2006

45

Retailing in the 21st Century || Retailing in the Global World: Case Study of Metro

Krafft, Manfred, Mantrala, Murali K.

Année:

2006

Langue:

english

Fichier:

PDF, 240 KB

english, 2006

46

Retailing in the 21st Century || Trends in Retailing in East Asia

Krafft, Manfred, Mantrala, Murali K.

Année:

2006

Langue:

english

Fichier:

PDF, 283 KB

english, 2006

47

Retailing in the 21st Century ||

Krafft, Manfred, Mantrala, Murali K.

Année:

2006

Langue:

english

Fichier:

PDF, 4.62 MB

english, 2006

48

Impact of placement and restoration timing on single-implant esthetic outcome - a randomized clinical trial

Rieder, Dominik, Eggert, Jochen, Krafft, Tim, Weber, Hans-Peter, Wichmann, Manfred G., Heckmann, Siegfried M.

Journal:

Clinical Oral Implants Research

Année:

2014

Langue:

english

Fichier:

PDF, 364 KB

english, 2014

49

Retailing in the 21st Century || Future Store Technologies and Their Impact on Grocery Retailing

Krafft, Manfred, Mantrala, Murali K.

Année:

2006

Langue:

english

Fichier:

PDF, 627 KB

english, 2006

50

Editorial

Krafft, Manfred

Journal:

Journal of Personal Selling and Sales Management

Année:

2014

Langue:

english

Fichier:

PDF, 63 KB

english, 2014